Arby's: The Transformation of a Brand – Pt. 2

Jeff Davis, chairman of United States Beef Corporation and the largest franchisee for Arby’s; and Paul Brown, CEO, Arby’s Restaurant Group Inc., explain how Arby's dared to be different by owning the social conversation and not taking itself too seriously – which lead to some creative marketing and PR and the best sales in 20 years. Watch 'Arby's: The Transformation of a Brand - Pt. 1' here.

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