Cross-functional Analytics can Drive Success in Both Marketing and the Supply Chain
Guest counts are not growing like they used to. How can your business secure a larger slice of the market pie in today's competitive marketplace? The answer is analytics. To optimize success of your marketing activity and maximize efficiency from your supply chain, each operational decision must be based on hard data and analytics.
2016 IFMA COEX Innovation Award for Culinary and Operations – Regional Chain – Mellow Mushroom
Congratulations to the 2016 IFMA COEX Innovation Award winner for Culinary and Operations for a Regional Chain – Mellow Mushroom!
Eater Types: Overview
Jack Li, managing director at Datassential, provides an overview of the four eater types – the basic eater, the quality essentialist, the progressive and the experientialist. These... [more]
Arby's: The Transformation of a Brand – Pt. 1
How was Arby’s able to transform their brand and gain transaction in a time when other restaurants were struggling? Find out in this installment of IFMA TV. Watch 'Arby's: The... [more]
Richer, Smarter, Bigger Consumer Data - All in one smart spend package
Learn about the benefits manufacturers gain by participating in the IFMA Consumer Planning Program.