Managing Profitability - Bridging the Gap Between Fact and Fortitude
Trade spend can be a great motivator to drive volume, but if the facts don’t back up the distribution of funds, your approach might actually be inhibiting profitability. Create a data-driven, sales culture so you can truly track the value of trade spend and improve your profitability. You’ll need both facts and fortitude to succeed.
The Consumer Packaging Experience
In an increasingly competitive environment, operators are looking to packaging to differentiate themselves in the minds of their consumers.
What are Consumers Eating and What's Driving Them There
How Datassential’s "GO" uses GPS tracking and traffic data to uncover how people choose restaurants.
2016 IFMA COEX Innovation Award for Culinary and Operations – Regional Chain – Mellow Mushroom
Congratulations to the 2016 IFMA COEX Innovation Award winner for Culinary and Operations for a Regional Chain – Mellow Mushroom!
Arby's: The Transformation of a Brand – Pt. 1
How was Arby’s able to transform their brand and gain transaction in a time when other restaurants were struggling? Find out in this installment of IFMA TV. Watch 'Arby's: The... [more]
Eater Types: Overview
Jack Li, managing director at Datassential, provides an overview of the four eater types – the basic eater, the quality essentialist, the progressive and the experientialist. These... [more]
Richer, Smarter, Bigger Consumer Data - All in one smart spend package
Learn about the benefits manufacturers gain by participating in the IFMA Consumer Planning Program.