2019 COEX Innovation Award Winner: Olive Garden

Marketing/Service Innovation Award Winner in the National Chain category, nominated by Sargento Foods. Olive Garden continues to reinforce its brand relevance and love with buzzworthy promotions. For the fifth year of its iconic Never Ending Pasta Pass sale, which gives guests access to eight weeks of unlimited pasta for $100, Olive Garden introduced an Annual Pass option for $300. The Annual Pasta Pass extends the never-ending benefits of Pasta Pass to one year. All 23,000 Pasta Passes and 1,000 Annual Passes were claimed in less than one minute. The news spread quickly through the media and was sustained with a digital scavenger hunt for additional passes.

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