2019 COEX Innovation Award Winner: Olive Garden
Marketing/Service Innovation Award Winner in the National Chain category, nominated by Sargento Foods. Olive Garden continues to reinforce its brand relevance and love with buzzworthy promotions. For the fifth year of its iconic Never Ending Pasta Pass sale, which gives guests access to eight weeks of unlimited pasta for $100, Olive Garden introduced an Annual Pass option for $300. The Annual Pasta Pass extends the never-ending benefits of Pasta Pass to one year. All 23,000 Pasta Passes and 1,000 Annual Passes were claimed in less than one minute. The news spread quickly through the media and was sustained with a digital scavenger hunt for additional passes.
2019 Silver Plate Stories: John Arena & Sam Facchini
Meet John Arena & Sam Facchini, Co-Founders/Co-Owners of Metro Pizza. John & Sam received the 2019 Silver Plate Award in the Independent Restaurant/Multi-Concept category,... [more]
2019 Silver Plate Stories: Regynald G. Washington
Meet Regynald Washington, President, Dining Division of Paradies Lagardère. Regynald received the 2019 Silver Plate Award in the Retail & Specialty Foodservice category and took... [more]
2019 Silver Plate Stories: Beverly Lynch
Meet Beverly Lynch, Vice President of Food and Beverage at Golden Corral. Beverly received the 2019 Silver Plate Award in the Chain Full Service category, and was nominated by Nestlé... [more]
2019 Silver Plate Stories: Bill Marks
Meet Bill Marks, Director of Food, Nutrition and Environmental Services, Hennepin Healthcare. Bill received the 2019 Silver Plate Award in the Health Care category, nominated by... [more]
Eater Types: Overview
Jack Li, managing director at Datassential, provides an overview of the four eater types – the basic eater, the quality essentialist, the progressive and the experientialist. These... [more]
UberEats: Building a digital market to deliver the right food for right now
The IFMA Presidents Conference is the place where leaders meet. In this episode, Liz Meyerdirk takes an inside look at how UberEats is changing the way restaurants can do business.
Arby's: The Transformation of a Brand – Pt. 1
How was Arby’s able to transform their brand and gain transaction in a time when other restaurants were struggling? Find out in this installment of IFMA TV. Watch 'Arby's: The... [more]
2016 IFMA COEX Innovation Award for Culinary and Operations – Regional Chain – Mellow Mushroom
Congratulations to the 2016 IFMA COEX Innovation Award winner for Culinary and Operations for a Regional Chain – Mellow Mushroom!