2019 COEX Innovation Award Winner: Olive Garden
Marketing/Service Innovation Award Winner in the National Chain category, nominated by Sargento Foods. Olive Garden continues to reinforce its brand relevance and love with buzzworthy promotions. For the fifth year of its iconic Never Ending Pasta Pass sale, which gives guests access to eight weeks of unlimited pasta for $100, Olive Garden introduced an Annual Pass option for $300. The Annual Pasta Pass extends the never-ending benefits of Pasta Pass to one year. All 23,000 Pasta Passes and 1,000 Annual Passes were claimed in less than one minute. The news spread quickly through the media and was sustained with a digital scavenger hunt for additional passes.
IFMA's 2019 Excellence in Distribution Award
Vistar receives the IFMA Excellence in Distribution Award. This award recognizes a corporate or independent distribution organization that has demonstrated excellence in the... [more]
IFMA's 2019 Distributor Sales & Marketing Performance Award
Gordon Food Service is awarded the IFMA Distributor Sales & Marketing Performance Award, which recognizes a single independent distributor or an individual operating company of a... [more]
IFMA's 2019 Distinguished Industry Achievement Award
The Hallam Family is named winner of IFMA's Distinguished Industry Achievement Award, which recognizes leaders who have brought about positive change in the foodservice distribution... [more]
Webinar: Top 2019 Operator Trends and 2020 Predictions (Firefly 500)
Anheuser-Busch and Buffalo Wild Wings: A Recipe for Mutual Success!
Josh Halpern from Anheuser-Busch and Todd Kronebusch from Buffalo Wild Wings describe how their collaboration helped them create a better, more valuable guest experience.
Eater Types: Overview
Jack Li, managing director at Datassential, provides an overview of the four eater types – the basic eater, the quality essentialist, the progressive and the experientialist. These... [more]
Arby's: The Transformation of a Brand – Pt. 1
How was Arby’s able to transform their brand and gain transaction in a time when other restaurants were struggling? Find out in this installment of IFMA TV. Watch 'Arby's: The... [more]
2016 IFMA COEX Innovation Award for Culinary and Operations – Regional Chain – Mellow Mushroom
Congratulations to the 2016 IFMA COEX Innovation Award winner for Culinary and Operations for a Regional Chain – Mellow Mushroom!