2019 COEX Innovation Award Winner: Olive Garden
Marketing/Service Innovation Award Winner in the National Chain category, nominated by Sargento Foods. Olive Garden continues to reinforce its brand relevance and love with buzzworthy promotions. For the fifth year of its iconic Never Ending Pasta Pass sale, which gives guests access to eight weeks of unlimited pasta for $100, Olive Garden introduced an Annual Pass option for $300. The Annual Pasta Pass extends the never-ending benefits of Pasta Pass to one year. All 23,000 Pasta Passes and 1,000 Annual Passes were claimed in less than one minute. The news spread quickly through the media and was sustained with a digital scavenger hunt for additional passes.
IFMA's Operator Landscape Portal Webinar
As part of IFMA’s Food Future 2025 framework, the first dynamic, interactive Operator Landscape has been unveiled to the industry. After viewing this webinar you will learn how... [more]
2019 COEX Innovation Award Winner: Carl's Jr.
Winner in the National Chain category, nominated by Tyson Foods, Inc. Carl’s Jr. rolled out their ‘No Antibiotics Ever Grilled Chicken Sandwich’, making them the first major QSR... [more]
2019 COEX Innovation Award Winner: Del Taco
Winner in the Regional Chain category, nominated by Stratas Foods. Del Taco has partnered with Beyond Meat, a plant-based meat substitute, to bring vegan options to some of its... [more]
2019 COEX Innovation Award Winner: Black Bear Diner
Marketing/Service Innovation Award Winner in the Regional Chain category, nominated by Ventura Foods. Black Bear Diner continues to give back through their diner mission to welcome... [more]
Eater Types: Overview
Jack Li, managing director at Datassential, provides an overview of the four eater types – the basic eater, the quality essentialist, the progressive and the experientialist. These... [more]
Arby's: The Transformation of a Brand – Pt. 1
How was Arby’s able to transform their brand and gain transaction in a time when other restaurants were struggling? Find out in this installment of IFMA TV. Watch 'Arby's: The... [more]
2016 IFMA COEX Innovation Award for Culinary and Operations – Regional Chain – Mellow Mushroom
Congratulations to the 2016 IFMA COEX Innovation Award winner for Culinary and Operations for a Regional Chain – Mellow Mushroom!
UberEats: Building a digital market to deliver the right food for right now
The IFMA Presidents Conference is the place where leaders meet. In this episode, Liz Meyerdirk takes an inside look at how UberEats is changing the way restaurants can do business.