Managing Profitability - Bridging the Gap Between Fact and Fortitude
Trade spend can be a great motivator to drive volume, but if the facts don’t back up the distribution of funds, your approach might actually be inhibiting profitability. Create a data-driven, sales culture so you can truly track the value of trade spend and improve your profitability. You’ll need both facts and fortitude to succeed.
2018 Silver Plate Class - Voni Woods, Retail & Specialty Foodservice
Retail & Specialty: Voni Woods, Giant Eagle
2018 Silver Plate Class - Ken Yant, Elementary & Secondary Schools
Elementary & Secondary Schools: Ken Yant, Gwinnett County Public Schools
2018 Silver Plate Class - Paul Brown, Chain Limited Service
Chain Limited Service: Paul Brown, Inspire Brands
2018 Silver Plate Class - C. Dennis Pierce, Colleges & Universities
Colleges & Universities: C. Dennis Pierce, University of Connecticut
2016 IFMA COEX Innovation Award for Culinary and Operations – Regional Chain – Mellow Mushroom
Congratulations to the 2016 IFMA COEX Innovation Award winner for Culinary and Operations for a Regional Chain – Mellow Mushroom!
Arby's: The Transformation of a Brand – Pt. 1
How was Arby’s able to transform their brand and gain transaction in a time when other restaurants were struggling? Find out in this installment of IFMA TV. Watch 'Arby's: The... [more]
Eater Types: Overview
Jack Li, managing director at Datassential, provides an overview of the four eater types – the basic eater, the quality essentialist, the progressive and the experientialist. These... [more]
Richer, Smarter, Bigger Consumer Data - All in one smart spend package
Learn about the benefits manufacturers gain by participating in the IFMA Consumer Planning Program.