The New Go-to-Market Model Webinar
The latest release from IFMA's Food Future 2025 platform focuses on what influences a foodservice operator's purchasing decisions and offers recommendations on how a foodservice manufacturer should Go-to-Market. This video of the New Go-to-Market Model webinar is based on research by Datassential with 1,200 operators across multiple segments. This is the 2nd installment of a series of webinars that focus on the Go-to-Market pillar of IFMA's Food Future 2025 platform.
Webinar: Introduction to 5 Operator Archetypes
This webinar introduces listeners to a brand new foodservice operator segmentation, Archetypes. Archetypes helps manufacturers design sales and marketing efforts that are aligned... [more]
2019 Silver Plate Stories: John Arena & Sam Facchini
Meet John Arena & Sam Facchini, Co-Founders/Co-Owners of Metro Pizza. John & Sam received the 2019 Silver Plate Award in the Independent Restaurant/Multi-Concept category,... [more]
2019 Silver Plate Stories: Regynald G. Washington
Meet Regynald Washington, President, Dining Division of Paradies Lagardère. Regynald received the 2019 Silver Plate Award in the Retail & Specialty Foodservice category and took... [more]
2019 Silver Plate Stories: Beverly Lynch
Meet Beverly Lynch, Vice President of Food and Beverage at Golden Corral. Beverly received the 2019 Silver Plate Award in the Chain Full Service category, and was nominated by Nestlé... [more]
UberEats: Building a digital market to deliver the right food for right now
The IFMA Presidents Conference is the place where leaders meet. In this episode, Liz Meyerdirk takes an inside look at how UberEats is changing the way restaurants can do business.
Eater Types: Overview
Jack Li, managing director at Datassential, provides an overview of the four eater types – the basic eater, the quality essentialist, the progressive and the experientialist. These... [more]
Arby's: The Transformation of a Brand – Pt. 1
How was Arby’s able to transform their brand and gain transaction in a time when other restaurants were struggling? Find out in this installment of IFMA TV. Watch 'Arby's: The... [more]
2016 IFMA COEX Innovation Award for Culinary and Operations – Regional Chain – Mellow Mushroom
Congratulations to the 2016 IFMA COEX Innovation Award winner for Culinary and Operations for a Regional Chain – Mellow Mushroom!